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Bonnie
Cashin - Fashion pioneer and Coach Founder
Bonnie Cashin, legendary founder of Coach was certainly
a pioneer in the fashion industry. At a time when women were relegated
to menial production jobs in the fashion industry, Cashin broke
away and started what is now a leader in the American design industry.
And, of course, her story is an interesting one. The story begins
in Fresno California when Bonnie was born in 1908. Even at an
early age Bonnie worked with her mother, who was a local dressmaker,
and it was here that she was to learn much of the skill set that
was to hold her in good stead in her later years. Interestingly
enough, she had no formal training in clothing design. After designing
costumes for chorus girls in the Los Angeles area in the 1920's
and early 30's, Bonnie moved to Manhattan in 1933 and began to
extend her reputation by designing for the in-house dance line
of the Roxy Theater. Cashin returned to California in the mid-40's
and spent nearly a decade designing costumes for 20th Century
Fox. She was extremely productive in this timeframe, designing
costumes for over sixty movie productions including Laura, Anna
and the King of Siam and A Tree Grows in Brooklyn. She continued
to design on the side and won the prestigious Neiman Marcus and
Coty Fashion Critics awards for the first display offering of
her own designs.
She became increasingly unhappy with her manufacturers control
over her creativity during this period and in 1962 she teamed
with Miles and Lillian Cahn to launch Coach, a womens handbag
and accessories design firm. This showed an enormous amount of
self confidence as women executives in the fashion industry were
virtually unheard of. The newly formed company was a family run
workshop that employed six artisans to design a collection of
high-quality leathergoods(such as handbags) using skills passed
down from generation to generation. It wasn't long before discerning
consumers discovered and began to seek out the unique design and
high quality of workmanship found in the companies initial product,
the handbag. As is usually the case, there is an interesting story
behind the first creations of the company. Cashin, a baseball
fan, got her first handbag design inspiration from, of all things,
a baseball glove. She was interested in the way the glove aged,
becoming more supple with time, and was fascinated by the distinctive
markings that were part of the leather.
Taking this idea, she refined it by making the leather softer
and stronger and ended up with the first Coach handbag. Since
that time, innovations in leather finishes, new grains and colors
and modern materials all played a part in the development of the
highly popular and widely acclaimed Coach product lines of handbags,
footwear and accessory creations. Cashin was a visionary in womens
clothing design, most particularly sportswear. But perhaps her
most important contribution to the fashion industry was her breaking
of the "glass ceiling", which kept women from positions
of leadership in the industry. She serves as a strong inspiration
to many who have followed and the new breed of fashion designer
has its roots with the Coach founder.
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